With the growth of Print on Demand and Digital Printing, web (or screen) designers are finding they need to be savvy in both mediums. Print design (which means anything that is actually printed such as flyers, brochures, magazines, newspapers, business cards) has succinctly different requirements than designing for screens including the web, mobile phones, tablets, etc. In print design, you have to take into account things such as the paper/medium it will be printed on as colors work differently with newsprint, magazine, and printer paper.
Whereas screen design counts on the viewer’s hands to scan the information by clicking or scrolling, print design is based on the reader’s or viewer’s eyes ‘walking’ over the piece or information, while selectively looking at objects, so a great printed piece makes page elements enhance each other.
We are often asked what the main differences are and how to make the transition smoothly. It does take a specific set of skills and understanding of the differences to be able to work effectively (and proficiently) in both mediums. Dive in with these tips!